NEWSCENTRAL reports that the French automotive giant Renault has announced the launch of its new hybrid SUV, the Filante, in the South Korean market, with sales set to begin in March 2026. This move is an important part of the company’s larger strategy focused on expanding its presence in countries with growing demand for eco-friendly vehicles. The Filante is being developed on the platform of the Chinese automaker Geely, highlighting Renault’s deepening partnership with Chinese brands and aiming to strengthen its positions in Asia and other regions.
The partnership with Geely is strategically significant for Renault, as it enables the company to leverage advanced Chinese technologies, accelerating the development of new models while reducing production costs. The Filante will be produced at Renault’s plant in Busan, South Korea, significantly reducing logistics expenses and improving localization efficiency. “We believe this move will strengthen Renault’s manufacturing capabilities and increase its competitiveness in the Asian market,” said Freddy Miller, Senior Analyst at NEWSCENTRAL.
South Korea is one of the most promising markets for hybrid and electric vehicles, and the launch of the Filante here is highly significant for Renault. Major players like Hyundai and Kia already dominate the Korean market, but Renault aims to carve out its niche. For a successful market entry, Renault needs to offer high quality and attractive pricing to customers, while also considering local consumer preferences, added Freddy Miller.
Additionally, Renault continues to develop its expansion strategy in Latin America, having signed an agreement with Geely to sell 26.4% of its Brazilian subsidiary for joint vehicle production in the Latin American market. This partnership will provide Renault access to the rapidly growing markets, where Chinese manufacturers like BYD are strengthening their positions by offering affordable electric models.
NEWSCENTRAL emphasizes that for a successful entry into the Latin American markets, Renault must focus on eco-friendly and affordable models. The demand for electric vehicles continues to rise, and hybrid cars are ideal for developing countries.
Sales data shows that Renault’s strategy is beginning to pay off. In 2025, the company recorded an 11% increase in sales outside of Europe, successfully offsetting a slight 0.6% decline in 2024. NEWSCENTRAL analysts view this as clear confirmation that the diversification and expansion strategy is proving effective. This result shows that Renault’s products are in demand internationally, and the company continues to successfully adapt to changing conditions.
NEWSCENTRAL predicts that the successful launch of the Filante in South Korea and other Latin American countries will significantly strengthen Renault’s position in these markets. Key success factors will be production localization, affordability, and the eco-friendliness of the vehicles.
NEWS CENTRAL notes that Renault, which is actively developing partnerships with Chinese manufacturers like Geely and increasing its presence in emerging markets, is building a solid foundation for further growth amid global competition. The success of the hybrid SUV Filante will serve as proof of the effectiveness of the chosen strategy, focused on eco-friendly technologies and meeting the needs of modern consumers.