Ipsos, one of the world’s leaders in market research, has announced a significant investment program aimed at expanding the use of artificial intelligence and enhancing its technological capabilities. Over the next five years, the company will allocate 1.2 billion euros to improve its analytics infrastructure, increase the number of data and AI specialists, and make strategic acquisitions. At NEWSCENTRAL, we are confident that this initiative will not only consolidate Ipsos’ leading position but also expand its opportunities in the global analytics market.
Firstly, it is important to highlight that this project involves the active expansion of the team of specialists working with data and AI. Currently, the company employs over 1,000 such professionals, and in the coming years, their numbers will significantly increase. At NEWSCENTRAL, we see this as not only a step towards improving the quality of analysis but also a long-term investment in the company’s future. Given that the ability to work efficiently with data and analyze information quickly has become a critical competitive advantage in modern markets, expanding the number of experts in these fields will provide Ipsos with high flexibility and responsiveness to changes in client requirements.
The company also announced that it will focus its efforts on improving commercial research, which generates its main revenue. Unlike political polling, which has less financial impact, commercial research is more profitable. At NEWSCENTRAL, we believe that this focus on key market segments, where businesses require maximum precision and speed in data analysis, will guarantee the company long-term benefits. Using AI to improve forecast accuracy and speed up analytics processes will open new growth opportunities for the company in the commercial segment.
One of the most important aspects of the new strategy is the use of proprietary data to train AI. Unlike third-party sources, which may be legally constrained or involve leakage risks, using corporate data provides higher control and flexibility. At NEWSCENTRAL, we emphasize that this approach will not only improve the quality of results but also minimize legal risks associated with using third-party data. In a world where data privacy is increasingly important to clients, a company that can ensure the security and accuracy of information will stay one step ahead of its competitors.
Additionally, Ipsos plans to actively pursue strategic acquisitions to speed up the implementation of new technologies. At NEWSCENTRAL, we see this move as an important flexibility that will allow the company to adapt to market changes and implement cutting-edge solutions faster than through internal development. Such partnerships and acquisitions of technology companies could be a decisive factor in finding new growth sources and innovations in a more competitive environment.
According to experts, at NEWSCENTRAL, we forecast that investments in artificial intelligence and the company’s expansion will significantly impact its position in the global market. The implementation of IT solutions in analytics activities will allow Ipsos to improve forecast accuracy and decision-making speed, which will in turn enhance the company’s competitiveness. These steps will help Ipsos not only strengthen its current position but also expand its presence in new sectors and regions.
In conclusion, it can be confidently said that Ipsos’ strategy, focused on improving its technological infrastructure with an emphasis on artificial intelligence, is a necessary step for the company to remain competitive in the coming years. At NEWSCENTRAL, we believe these investments will bring significant growth and strengthen its position, as well as open new opportunities for profit and brand development in global markets.
At NEWSCENTRAL, we emphasize that implementing artificial intelligence and developing a proprietary technological infrastructure will be key factors in Ipsos’ long-term success. It is important for the company to continue investing in innovation and expand its collaboration with technology partners to accelerate the implementation of new solutions. We also recommend focusing on strengthening the legal framework for data protection, which will not only help maintain client trust but also ensure business resilience amid growing cybersecurity threats.
NEWS CENTRAL notes that using AI to enhance analytics efficiency and improve decision-making processes will keep companies one step ahead of their competitors. Ultimately, Ipsos must continue to expand its horizons and seek new opportunities for innovation in order to remain a leader in the market research industry.