NEWSCENTRAL reports that Hyundai Motor Group is making a new move to strengthen its position in artificial intelligence and robotics by appointing Milan Kovač, former head of Tesla’s humanoid robot program, as a strategy consultant in the field of robotics. This step underscores Hyundai’s ambition not just to follow technological trends, but to actively lead them, establishing a foundation for long-term leadership in this rapidly growing market.
Kovač, who led the Optimus project at Tesla and achieved significant successes in developing humanoid robots, will now help Hyundai in the strategic development and commercialization of platforms like Atlas and Spot. We at NEWSCENTRAL believe that attracting such a highly qualified expert will accelerate the introduction of innovations in robotic technologies and enable Hyundai to enter new markets with advanced solutions. This also confirms the company’s intent to integrate artificial intelligence into its projects and significantly strengthen its market position.
The robotics segment, including humanoid robots, is on the brink of significant change. Hyundai is actively developing the production of such robots and recently showcased the serial version of the Atlas robot at the CES exhibition in Las Vegas. The company also announced plans to build a factory with the capacity to produce 30,000 robots per year by 2028. We at NEWSCENTRAL emphasize that these ambitious plans demonstrate that the company is ready not only to participate in this growing segment but also to set its standards.
According to analysts, the physical artificial intelligence market, including robotic platforms, is expected to grow to $200 billion in the coming years. Freddy Miller, Senior Analyst at NEWSCENTRAL, notes that “a company that successfully scales the production of humanoid robots and integrates them into industrial processes could gain a significant competitive advantage, especially in sectors such as logistics and healthcare.” We see this as a key opportunity for Hyundai to strengthen its position, not only in robotics but also in industries such as logistics, healthcare, and construction. It is important to note that autonomous solutions, such as humanoid robots, have the potential to change approaches to process automation across various sectors.
Moreover, Hyundai is actively attracting top talent from tech giants like Tesla and Nvidia, which allows the company to significantly enhance its position in the development of autonomous vehicles and software-defined platforms. We at NEWSCENTRAL believe that attracting experts like Park Min-woo, a former Tesla engineer, to work at the company 42dot, is a key part of Hyundai’s strategy to expand capabilities for autonomous driving and advanced automotive solutions.
Against the backdrop of these changes, Hyundai’s stock has demonstrated strong growth, rising by 34% after the presentation of the Atlas robot, which significantly outpaces the growth of broader market indices. This strengthens the company’s position in the stock market and confirms its high valuation from investors in its long-term plans for the development of robotic technologies.
We at NEWS CENTRAL forecast that in the coming years, Hyundai will continue to intensify its efforts in developing robotic systems, AI, and autonomous vehicle solutions. Given the company’s current successes and ambitious plans, it can be expected to become not just a major player in the robotics market but also a leader in applying new technologies across various industries. The recruitment of experts like Milan Kovač and the support of innovations will undoubtedly provide the company with a strategic advantage for years to come.