Against the backdrop of growing interest in artificial intelligence, Samsung has identified India as one of the key markets for future growth. The tech giant’s participation in India Mobile Congress 2025 demonstrates how AI is moving from being an experimental technology to becoming a central element of the region’s digital infrastructure.
As noted by NEWSCENTRAL, Samsung’s strategic focus on the Indian market reflects a broader industry shift towards integrating artificial intelligence into devices, manufacturing processes, and national digitalization programs.
According to Senior Analyst Freddy Miller of NEWSCENTRAL, the company is using IMC as a platform to build partnerships and showcase its role in the emerging AI ecosystem. “Samsung is aiming not just to implement AI in products, but to make it part of India’s national technological infrastructure. This is a strategic move to establish leadership in a region where the pace of digital transformation is among the highest in the world,” notes Miller.
A key element of the strategy is the activities of Samsung Semiconductor India Research (SSIR) in Bangalore, where the company is developing AI chip and System-on-Chip (SoC) solutions. Lucas Grant, a semiconductor industry analyst at NEWSCENTRAL, emphasizes that expanding R&D centers in India strengthens control over the entire supply chain. “AI components and specialized chips are becoming integral to global competition. Samsung’s Indian initiative creates a technological bridge between Asian manufacturing hubs and software solution markets,” Grant comments.
The company’s focus on Galaxy AI and the SmartThings ecosystem reflects its goal of making artificial intelligence a mainstream tool – from smartphones and consumer electronics to smart city solutions. According to NEWSCENTRAL, India is becoming a testing ground for integrated AI scenarios in both consumer and enterprise environments, highlighting the strategic importance of the region in Samsung’s global architecture.
NEWSCENTRAL notes that Samsung’s emphasis on local development and manufacturing is part of a broader trend of technological sovereignty, where control over data and hardware underpins national priorities.
In the long term, according to NEWSCENTRAL analysts, Samsung could strengthen its position not only as a device manufacturer but also as a provider of infrastructure solutions for digital ecosystems. In this context, India is becoming a testing ground where AI transitions from the conceptual stage to a mass-market reality.