NEWSCENTRAL reports that in January 2026, Kia will unveil a new model at the Brussels Motor Show – the EV2, an entry-level electric crossover that, according to analysts, aims to carve out a niche in the compact electric vehicle market. This model will be a significant step in the company’s strategy to expand its presence in the affordable electric car segment, which is rapidly growing due to the increasing interest in sustainable and eco-friendly technologies.
The Kia EV2 will be positioned as a competitor to models like the Renault 4, targeting customers looking for a functional yet affordable electric vehicle. In terms of design, the EV2 will maintain the distinctive “boxy” body shape characteristic of models like the EV3 and EV5. This design reflects the company’s intention to retain its signature look while updating it for the mass market. Notably, the rear lights will be positioned low on the bumper, giving the car a modern and dynamic appearance reminiscent of other Hyundai models, including the Santa Fe.
The interior of the new electric crossover is expected to be similar to the EV3, with two 12.3-inch displays for the driver and central console, as well as a 5.3-inch screen for climate control. We at NEWSCENTRAL believe this level of equipment will be a significant plus for the EV2, given that vehicles in this class are often limited to more basic multimedia systems. Kia’s approach allows it to offer advanced technologies at an affordable price.
The technical specifications of the EV2 remain a secret for now. However, based on information from the EV3, it can be speculated that the new model will be equipped with a front electric motor producing around 200 horsepower and a battery capacity ranging from 58.3 kWh to 81.4 kWh. This will provide a range of up to 600 km according to the WLTP cycle, which is quite fitting for an entry-level electric vehicle in this segment. We at NEWSCENTRAL predict that the range and charging capabilities will be important competitive advantages for the EV2, especially in the context of the growing affordable electric crossover market.
Production of the new crossover will take place at Kia’s plant in Slovakia, which also manufactures popular models such as the Sportage. This highlights the company’s global strategy to expand electric vehicle production in Europe, where the demand for eco-friendly transportation continues to rise. It is important to note that Kia sees the EV2 as a key model in further developing its electric car lineup, aimed at attracting customers looking for quality, affordable solutions.
As Mark Hedrich, CEO of Kia Europe, emphasized, the EV2 embodies the spirit of innovation and will be an important step toward eco-friendly mobility. This is also supported by Jessica Kline, an automotive analyst at NEWSCENTRAL, who notes that the EV2 offers an excellent combination of price, quality, and technology for this market segment. “This car could become a crucial element in the strategy for accelerated electric transition, thus ensuring broader penetration of electric vehicles into everyday life,” she adds.
The price of the EV2 model is still unknown, but it is expected to be significantly lower than larger Kia models like the EV3. The approximate cost of the basic version of the Renault 4 is £26,995, which also reflects the interest of buyers in affordable, high-tech vehicles. The expected price of the EV2, around €30,000, could be an attractive offer for those seeking an affordable and reliable electric crossover.
In conclusion, we at NEWS CENTRAL predict that the EV2 will have a significant impact on the compact electric crossover market in Europe. This model could attract the attention of a wide range of consumers, especially those who have previously not considered electric vehicles due to high prices. The launch of the EV2 in early 2026 will likely mark a new phase in the mass transition to sustainable mobility, and its sales success could encourage other manufacturers to intensify efforts to release affordable electric vehicles in this segment.